New Health System Name: Enhancing Organizational Alignment and Focus for the Future
Miami Children’s Health System embraced a new name in 2017 – Nicklaus Children’s Health System – a transition inspired by gratitude and a commitment to brand cohesion. The motivation was three-fold:
- Cement the legacy of golf icon Jack Nicklaus and his wife Barbara and their Nicklaus Children’s Health Care Foundation for the transformational philanthropic support
- Align the health system with its flagship, Nicklaus Children’s Hospital
- Embrace an identity without geographic associations, in keeping with the hospital’s leadership as a global resource for children and families.
As part of the system-wide branding alignment, the health system’s fundraising arm Miami Children’s Health Foundation, became Nicklaus Children’s Hospital Foundation, and the Miami Children’s Research Institute, became Nicklaus Children’s Research Institute.
“The unification of our health system branding is an extension of our appreciation for the generosity and unwavering support of Jack and Barbara and their Nicklaus Children’s Health Care Foundation,” said Dr. Narendra Kini, CEO of Nicklaus Children’s Health System. “We are proud to bear the name of these exceptional philanthropists who share in our commitment to creating a better future for children everywhere. In addition, our new name supports our leadership as a global resource for children and families,” he said.
“We are incredibly honored and blessed to be a part of this fantastic institution,” Jack and Barbara Nicklaus said in a combined statement. “Helping children has been our dream since we sat across from each other in our baby daughter’s hospital room, praying for her recovery. That was over 50 years ago, and now, through the partnership with this amazing hospital, health system, assemblage of doctors and specialists, and leadership, we treasure our commitment and responsibility to our children.
“To pull together these critical elements and under a single brand is the utmost compliment, and further motivates us to raise awareness and donors for the work being accomplished. We believe we are now on a global map, and we can and will reach new heights in pediatric care,” they said.